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Beyond the Box: Art Outside the Gallery

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Art Outside the Gallery was a panel discussion held at General Assembly which is located at 902 Broadway on the 4th Floor.  More information is available at

The art gallery exists as the main point of sale for most fine artists, the interface between the public and their art. However, is this still the most efficient method of selling art in today's connected world? Guests joined Active Ideas Productions for a thoughtful panel discussion presented by General Assembly and moderated by Annika Connor, which focused on the place of technology, pop-up shops, retail venues, and pop culture as alternative vehicles for promoting and selling art.

The panel brought together innovators and entrepreneurs whose everyday work explores the many ways in which art can be displayed outside of gallery walls and brought to the forefront of the public’s collective memory. The discussion centered around the ways in which the internet has become a venue for showcasing artwork, pop-up curation, and the immersion of fine art into everyday life.

The Featured Panelist:

Artist Richard Phillips
Interior Designer and Set Decorator Christina Tonkin
Co-founder and director of AD Projects Jill Murphy The Art Genome Project co creator Carter Cleveland

Panelist Bios:

Richard Phillips’s strikingly distinctive paintings derive their tension from an unsettling blend of lurid imagery and a refined, almost academic painting style.  As a world famous artist Phillips works can be seen in museums across the globe as well as at White Cube in London and Gagosian Gallery in New York.

Fascinated by pop culture, Phillips steps beyond the gallery walls and imbeds his art in the very world that intrigues him by having his paintings featured on TV.  Phillips work is particularly prominent on the hit show Gossip Girl where the art itself sets the tone for culture in this sexy series.  Referencing this aesthetic overlap, Phillips most recent show

‘Most Wanted’ at London’s White Cube gallery selected ten of America’s most instantly recognizable celebrities from the realms of television, cinema and music to create distilled portraits of young, powerful stars exhibiting their rehearsed, red-carpet expressions.  Phillips’ two-metre high canvases of Chace Crawford, Kristen Stewart, Zac Efron, Miley Cyrus, Taylor Momsen, Dakota Fanning, Leonardo DiCaprio, Justin Timberlake, Taylor Swift and Robert Pattinson lined the gallery walls.  

Most recently, Phillips has explored his fascination with celebrity culture by creating a several of short films staring Hollywood it girls "Sasha Grey" and "Lindsay Lohan".  Both of these Phillips films, screened this summer at the 54th international exhibition of the Venice Biennale.

As a part of this panel series, Phillips discussed this body of work, the role of pop culture in the contemporary art world, his most recent film projects, and his thoughts as an artist stepping out of the gallery and into alternative spaces.

To see images from The Most Wanted exhibition please visit:

Christina Tonkin is an interior designer and set decorator who has been working in the film industry for over twenty years.  Christina currently decorates sets on the hit show Gossip Girl where she has featured the work of Richard Phillips, Jessica Craig Martin, Marilyn Minter, etc and worked for five years on the trend setting television series Sex and the City. In addition to her work in film & TV, Christina specializes in art consulting for private residential clients, has been on the fundraising board for the Queens Council on the Arts, and has close working relationship with the Art Production Fund.

During this panel series Christina will discuss the impact and use of art in film and TV and the yearly economic boost to the arts that film industry generates in New York.  She will also focus her talk onhow an artists or gallerist looking to have art featured in film can best go about seeking exposure and what to keep in mind regarding artist’s rights and copyright should work be selected to be seen.

For more information please visit:


Jill Murphy is a co-founder and director at AD Projects, an independent curatorial organization in New York which stages temporary shows in borrowed spaces. She has also worked at Gagosian Gallery since 2008, and works with the 4-woman AD Projects' team outside of normal business hours. AD Projects focuses on exposing emerging and mid career artists in alternative venues.  During the panel discussion, Jill will speak not only about her work at the world famous gallery and with AD Projects, but also will focus her conversation on the ever-growing phenomenon of exhibiting in alternative venues which has gained momentum during the economic crisis.

For more on AD Projects please visit:

Carter Cleveland will discuss the synthesis of art and technology at, a new way to discover art you'll love, featuring work from leading galleries, museums and private collections around the world. is powered by The Art Genome Project, an ongoing study of the characteristics that distinguish and connect works of art. evaluates artworks along 500+ characteristics—such as art-historical movements, subject matter, and formal qualities—to create a powerful search experience that reflects the multifaceted aspects of works of art. is led by Carter Cleveland, a Computer Science Engineer from Princeton University with a passion for fine art, and Sebastian Cwilich, a former executive at Christie’s Auction House and Haunch of Venison Gallery.
For more information please visit: